||PolicyCastle is an UK digital insurance broker. We aim to present an information approach, focused on the customer experience, with household insurance as the first point of contact with the customer. It is smartphone led, helping customers to understand and find the optimal cover, using genetic algorithms and behavioural science. This will benefit both the customer and the insurer, particularly in relation to verification, claims and anti-fraud. We help insurers gain a better understanding of the customers they are insuring and target specific groups with more detailed underwriting.