Katherine was the Commercial Director at Luxola Indonesia (acquired by Sephora-LVMH). Katherine spearheaded commercial initiatives across data-driven digital marketing channels to drive revenue across email, onsite, social media, paid ads, and partnerships. Previously, she was the Head of Marketing at GrabTaxi and GrabCar Indonesia (now known as Grab, Southeast Asiaâ€™s largest ride hailing app). Katherine was responsible for building and leading the marketing team, and helped ride volume grow more than 3x in the first quarter. Before Grab, Katherine served in the CEO Office of AirAsia (Asiaâ€™s largest low-cost airline) for 4 years, managing special projects in the AirAsia group across commercial operations, corporate strategy, policy development, and process improvement. She started her career as an investment banking analyst in ECM Libra Investment Bank.